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In the hotel industry, differentiation is absolutely critical to acquiring and retaining customers. Making an authentic brand connection can transform a customer experience. And that is what Kimpton Hotels & Restaurants believes it delivers to customers all the time. “Our goal at Kimpton is to be the best loved boutique hotel company in the U.S.,” Maggie Lang, Senior Director of Guest Marketing, Kimpton Hotels & Restaurants told Loyalty360. “Everything we do ladders up to this mission–how we operate hotels....

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