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Few brands inspire fanaticism in fans quite like Chipotle. In every group of friends, there’s always at least one person willing to sing the praises of the Mexican grill chain. To reward this loyal fan base, and win back customers scared off by food safety concerns, the brand launched Chiptopia, a temporary loyalty program that wrapped up last weekend.
The question now (and over the next several weeks) is whether or not the program was a successful first step into the world of loyalty programs.
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