Baking and decorating brand Wilton has launched an advertising campaign called “The Wonderful World of Wilton,” inviting bakers of all levels, from newbies to experienced bakery chefs, to embrace the creative and joyful aspects of baking and decorating with Wilton’s products.
Wilton’s Director of Masterbrand and Community Shanta McGahey said, “Wilton prides itself on being more than a brand; we celebrate and foster a passionate community that thrives on creativity and the shared joy of baking and decorating. This campaign is designed to remind consumers of the joyful side of baking while daring them to embrace their creativity and bake and decorate more often. We believe that inspiring joy for making, creating, and sharing leads to sweeter moments.”
Wilton Vice President of Marketing Dilip Massarenti added, “Our strategic vision is to reaffirm Wilton’s position as a leader in the industry. By focusing on the joy of baking, decorating and the end result, rather than the barriers to start the journey, we intend to inspire a new generation of bakers and decorators.”
The campaign will be visible across multiple platforms, including social media, streaming TV, retail media, and in-store promotions, ensuring Wilton’s message reaches a broad audience of baking enthusiasts. It features a fresh, modern look for Wilton’s 95-year-old brand, complete with a redesigned logo that blends tradition with a contemporary twist. The hand-piped logo, featuring Wilton’s founding year (1929) and a lively color palette, will soon appear on new packaging for Wilton’s bakeware and decorating tools.
Get a look at Wilton’s new advertising campaign here: https://www.youtube.com/watch?v=SLwSp4WqFlo
Read more on Loyalty360:
Candy Meets Couture: M&M’s® and kate spade new york Heighten Customer Engagement with Playful Holiday Collection
JOANN: Engaging the Next Generation of Creators and Launching the “JO-AND” Rebrand Campaign
Clothing Retailer J.Jill Launches New Campaign To Recognize the Many Aspects of a Woman’s Life