In a new campaign launched by omnichannel women’s apparel retailer J.Jill, Inc., customers are promised an improved shopping experience, whether shopping online or in-store. The campaign, One Wardrobe. No Limits., recognizes women’s vibrant lives and seeks to meet their clothing needs in all aspects of life.
Data and insights shaped the brand’s campaign efforts, informed by feedback collected from customers during a three-year period. Additionally, J.Jill partnered with Wakefield Research in a survey of 1,000 women between the ages of 40 and 65 and determined that while 36% of clothing kept in women’s closets for two years or more remains unworn, women still feel they do not have the wardrobe they want. J.Jill’s One Wardrobe. No Limits. campaign seeks to change that.
“In our ongoing dialogue with customers, we’ve recognized the need for a wardrobe that reflects and supports the totality of a woman’s life,” said Claire Spofford, Chief Executive Officer and President at J.Jill. “We aim to outfit her for all she is and wants to do and believe that a well-curated wardrobe of versatile, fabric-first, and high-quality clothing is integral to that pursuit.”
The campaign promises customers:
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In-store features and images that represent the many aspects of a woman’s life
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A One Wardrobe. No Limits.-inspired feature in participating stores, which allows customers to gain personal styling guidance
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QR codes and “Ways to Wear” features in catalogs and on the brand’s website leading to apparel advice for various life moments
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Activations across the U.S. to engage J.Jill shoppers to find clothing items that fit into their lifestyles and highlight their complete selves
J.Jill seeks to inspire shoppers through styles, fabric, and compassion:
https://www.jjill.com/our-community
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