WILMINGTON, DE, February 25, 2010,—Wilson Farms has introduced a combination ACH debit and loyalty card to their customers in the Batavia, New York market. The Red Hot Rewards Card allows Wilson Farms’ customers to earn free and discounted products as well as 5% cash back on both fuel and non-fuel purchases and earn rewards every time they shop with Wilson Farms. The card also enables Wilson Farms to reduce the costs associated with accepting card payments.
Wilson Farms President and CEO Paul Nanula said, “We are delighted to provide our customers with the convenience and benefits of a Wilson Farms debit card that rewards our best and loyal customers, especially since consumers are now using debit more than credit for everyday purchases.”
Wilson Farms is partnering with Maverick Network Solutions to deliver the PIN based debit card and cash back rewards. “By using Maverick’s MAVPay SM private label debit card, Wilson Farms does not have to make any changes to their POS systems” said Phil Valvardi, Maverick’s CEO. “We have a unique solution that settles ACH debit transactions using existing configurations.”
Outsite Networks delivers the loyalty solution that provides customers with additional cash back incentives, targeted offers and rewards. Outsite is the leading provider of loyalty programs for the convenience store industry. “We know from years of experience and testing that Wilson Farms customers that use the Red Hot Rewards Card will be driven to visit the store more often, buy more every visit and buy higher margin items” says Anton Bakker, CEO of Outsite Networks.
“We are especially focused on the using the ACH feature of our Red Hot Rewards Card to help control our costs to accept card payments” says Nanula. “Maverick’s ACH debit capability allows us to realize significant savings compared to credit cards and even bank issued debit cards”.
About Wilson Farms
Since opening the first store in 1969, Wilson Farms has grown to over 180 neighborhood convenience stores in the central and northeast New York state market that operate under the Wilson Farms and SugarCreek names. Based in Buffalo, New York, Wilson Farms is a privately held company that is locally owned and operated.
About Maverick Network Solutions
Maverick Network Solutions, headquartered in Wilmington, DE, provides clients with access to alternative payment solutions including private debit networks and a variety of customized prepaid debit programs. For more information, go to www.mavericknetworksolutions.com.
About Outsite Networks, Inc.
Outsite Networks introduced loyalty marketing to the C-Store industry and remains the leading C-Store loyalty provider. They have over 4.5 million members with 1,500 participating sites from more than 100 convenience retail chains. Based in Norfolk, VA, more information can be found on their website, www.outsitenetworks.com