Smooth Transition Made with No interruptions and Upgraded Strategy
Oklahoma City, Oklahoma – March 2, 2010—It’s a win-win for the loyalty industry. The management team and founder of Lucas Color Card have recently purchased the loyalty manufacturing and packaging division from its holding company. Lucas is the leading manufacturer of durable Teslin loyalty and membership data cards and related enrollment package solutions.
Originally founded in 1995 and independently owned until 2004, Lucas Color Card has continued to grow with the loyalty industry and currently serves some of the largest U.S. and European retail and grocery loyalty programs. These long-standing retail relationships have provided the insight necessary for Lucas to develop new products and technology services.
“We are very excited to be adding a leading technology layer atop a proven card fulfillment platform such as Lucas. This company has never wavered in its commitment to excellence and this team, which has been consistent for many years, has the ability to impress,” said Mike Whitaker, Lucas Color Card’s founder.
While Lucas will continue to be a leading loyalty and membership data card manufacturer, its new capital and newly added focus will deliver powerful customer/guest interactions via new technologies, including:
• Card, RFID and kiosk interactive software and hardware to enhance retail experiences
• Mobile phone applications for wireless retail relationships
• Instant redemption of coupons and offers with real time mobile marketing
• Added revenue drivers via new marketing methods for sponsors and affiliated partners
Lucas Color Card will remain located in Oklahoma City, Oklahoma with business development offices in Chicago and Dallas.
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For additional information or interview, contact Kevin Doke, Sales/Marketing, Lucas Color Card at 405-524-1811, or email [email protected]