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All loyalty programs aren’t created the same, evidenced by their range of success and brands’ ability to maintain that passion among customers that fuels advocacy.
Loyalty360 caught up with Carlos Dunlap-Beard, vice president, loyalty solutions & business development at Snipp, and asked him three key questions about the ultimate success of loyalty programs and why some succeed while others either fail or become stagnant.
Why do you think some brands have winning customer loyalty strategies and others don’t....
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