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All loyalty programs aren’t created the same, evidenced by their range of success and brands’ ability to maintain that passion among customers that fuels advocacy.
Loyalty360 caught up with Carlos Dunlap-Beard, vice president, loyalty solutions & business development at Snipp, and asked him three key questions about the ultimate success of loyalty programs and why some succeed while others either fail or become stagnant.
Why do you think some brands have winning customer loyalty strategies and others don’t?
Dunlap-Beard: Wow! What a tough question off the bat.
The thing to know about customer loyalty and engagement initiatives is that there’s no single approach that works for all brands. A program that works well for Coke may not work as well for Mountain Dew, for a variety of reasons such as:
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