NEW YORK (AdAge.com)—Joseph, a 30-something New Yorker, was visiting Harrah’s Resort in Atlantic City on a weekend the hotel was booked solid. But after using his Total Rewards card while playing the tables, he was directed by a pit boss to the front desk, which informed him a room had become available for a “special rate of around $100 a night.” When he checked out two nights later he was told all the room charges were on the house.
Was the sudden vacancy pure luck or was it just a case of good customer-relationship marketing on Harrah’s part? Ask any of Harrah’s 10 million active Total Rewards program members, and they’ll all tell you it’s unequivocally the latter.
“They are very good at upgrading or in some cases finding a room in a full hotel,” Joseph said in an e-mail. “And I always liked the fact that no matter where I gambled, [Atlantic City], Vegas, Kansas City or New Orleans, or which of their hotels I gambled in, I was always able to use my rewards card for comps and hotel rooms.” Read Full Press Release Here