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NEW YORK (AdAge.com)—Consumers are back in banking.After many months of marketing messages that tout safety and stability precipitated by last fall’s financial meltdown, banks both big and small are refocusing their marketing on solutions and services targeted specifically at the wants and needs of more fiscally conservative consumers.“Six months ago we were trying to reassure the market and consumers that we are safe and secure and stable,” said Jim Buchanan, senior VP and consumer marketing executive at Bank of....

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