Given all the heightened consumer expectations and, along with those, attendant power, brand officials realize the race for long-term customer loyalty is on and it’s a marathon, not a sprint. Loyalty360 talked to Michelle Wildenauer, Senior Vice President of Strategic Services at The Lacek Group, about customer loyalty today, the future of loyalty, and the advice she’d offer companies desiring to boost their loyalty strategy in 2018. Why is loyalty increasingly important and what trends do you see affecting its value....

Recent Content