Program rewards Whrrl users for real-world visits and word-of-mouth influence; Murphy USA rewards customers with a chance to win free gas
SEATTLE, July 1—Pelago, makers of Whrrl, today announced the launch of Whrrl Society Rewards, a social loyalty program designed to close the gap between a brand’s online social media presence and real-world physical presence. Whrrl Society Rewards is the first program to tie together word-of-mouth influence and real-world visits, rewarding people for motivating others to visit a....