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Program rewards Whrrl users for real-world visits and word-of-mouth influence; Murphy USA rewards customers with a chance to win free gas
SEATTLE, July 1—Pelago, makers of Whrrl, today announced the launch of Whrrl Society Rewards, a social loyalty program designed to close the gap between a brand’s online social media presence and real-world physical presence. Whrrl Society Rewards is the first program to tie together word-of-mouth influence and real-world visits, rewarding people for motivating others to visit a business.
Whrrl Society Rewards is an entirely new form of loyalty program and different from traditional loyalty programs in four important ways:
As part of the unveiling, Whrrl has teamed with Murphy USA to reward the customers who love them. When customers check in with Whrrl at one of Murphy USA’s 1,100 locations nationwide, they will be accepted into the “Murphy USA Society” and earn a chance to immediately win free gas.
Murphy USA has also engaged the services of Collective Bias, the leading social shopper marketing agency, to create a social media advocate community. This community will drive participation in the Murphy USA Society as well as the retailer’s future digital and social initiatives.
“Traditional loyalty programs can create the wrong expectations with customers, because discounts based on transactions don’t always lead to a deeper relationship,” said Casey Petersen, Social Media Marketing Manager for Murphy USA. “We love our customers not only for their business, but positive word-of-mouth and influence on others to try Murphy USA gas. Whrrl’s Society Rewards program is the perfect way to reward them for their loyalty.”
“Murphy USA is embracing social and local technology to re-invent what it means to be your gas station,” said John Kim, Vice President of Product and Marketing at Pelago. “Why does fueling up need to be a mundane activity when it can be opportunity for surprise, delight and fun? We are excited to be working with a brand that wants to add spice to your everyday activities.”
About Pelago, Makers of Whrrl
Pelago was founded to revolutionize the way people experience and explore the physical world. Whrrl, the company’s flagship product, is a real-world game with a purpose, namely to end Social Rut - to help people escape from behind their computers and patterned lives, to get back out into the physical world with the promise of compelling, highly relevant new experiences. The company was founded in 2006, is based in Seattle, and is led by an executive team from companies including Amazon.com, RealNetworks and Yahoo. Pelago is backed by pioneering Internet and mobile investors including Kleiner Perkins Caufield & Byers, Bezos Expeditions, T-Venture, Trilogy Equity Partners and Reliance Technology Ventures. For more information, visit www.pelago.com.
About Murphy USA
Murphy USA operates over 1,000 stores in 21 states. Murphy USA is dedicated to bringing their communities the highest quality fuels at the best possible prices. Their high volume, low cost operations have become synonymous with “Low Prices” and “Friendly Service.” Murphy USA’s commitment to their social media and online presence has been growing with these new smartphone applications and their recent Facebook App. For more information, visit www.MurphyUSA.com.
About Collective Bias
Collective Bias, a social shopper marketing firm, builds true relationships between brands, retailers and consumers through its proprietary social influencer platform called Social Fabric. The Social Fabric community drives conversations on a wide variety of social media platforms in order to build consumer engagement, brand loyalty and sales conversion. For more information, visit www.collectivebias.com
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