Alliance Data's Epsilon Completes Acquisition of Equifax's Direct Marketing Services Division

DALLAS, July 1—Alliance Data Systems Corporation, a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that it has completed its previously announced acquisition of the Direct Marketing Services (DMS) division of Equifax, Inc. for $117 million in cash. Equifax’s DMS division provides proprietary data-driven, integrated marketing solutions through two complementary offerings: database marketing and hosting, and data services including U.S. consumer demographic information....