Growing sandwich chain Which Wich Superior Sandwiches received praise for its loyalty program on Wednesday, earning a Paytronix Systems Loyaltee Award for “Best Loyalty Launch.” The chain launched Vibe Club Rewards in late 2015 across all of its 400 locations, executing the rollout with an impressive level of brand communication.
The program was designed in the interest of collecting consumer data to improve customer experience and reward the brand’s most loyal diners. The program is completely integrated into the....