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Just because online shoppers make purchases in front of a screen doesn’t mean they don’t want a personalized customer experience.
According to AgilOne’s survey that examined the kinds of personalization customers in the U.S. and U.K. expect and appreciate, most shoppers on both sides of the Atlantic want brands to connect with them on personal levels. But they differ on is whether that’s a refill reminder or an alert about a new product.
AgilOne, the predictive marketing cloud company based in Mountain View....
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