Richard K. Smucker, CEO of J.M. Smucker Company, realizes that the key to creating memorable customer experiences and ongoing customer engagement revolves round value.
“We do recognize the need to continuously create value for consumers and have adjusted our tactics to address the current dynamics in the marketplace,” Smucker said during Thursday’s conference call to discuss the company’s second-quarter fiscal 2015 financial results, according to a Seeking Alpha transcript.
Smucker said his company plays a vital....