During his Tuesday session, “Social Marketing 101: Giving the Emperor New Clothes,” at the 3rd Annual Engagement & Experience Expo, presented by Loyalty 360 – The Loyalty Marketer’s Association, Bostwick told attendees there needs to be a clear and strategic focus when developing a social marketing strategy.
“Focus on consumers who love your brand and love them back to the same or equal measure,” Bostwick said. “Cracking the code in social is the biggest opportunity. There is....