Loyalty marketers are always seeking more insights to leverage to magnify the customer experience and customer loyalty levels.
They might be able to find some insights in this department from a new Australian customer loyalty research report titled, For Love or Money 2017.
Loyalty360 talked with Adam Posner, CEO of the Australian-based The Point of Loyalty, about this provocative study.
What is the biggest takeaway (either positive or negative) from this study?
Posner: For love or money 2017 is the fifth loyalty study that....