Last week AMC Theatres celebrated the one-year anniversary of the relaunch of its AMC Stubs loyalty program, which now boasts more than nine million AMC Stubs member households, more than tripling its membership during the past year.
AMC launched AMC Stubs Insider, a free tier to the program that rewards AMC guests for coming to the movies. Insider benefits include a free refill on large popcorn, up to $2 off tickets every Tuesday, a free large popcorn birthday gift and 20 points earned for every dollar spent.
The program’s top....