Are millennials the “Savviest Shopping Generation”?
They might be, according to Ibotta’s 2017 Millennial Shopping Report.
Ibotta, a leading mobile shopping app that pays consumers cash back on their everyday purchases, released the new research in advance of its first-ever “Ibotta Days” pre-holiday event, and to mark a milestone moment: $250 million in cumulative cash rewards to its users.
After analyzing more than 65 million purchases made since 2012, Ibotta researchers found that millennials are the....