CRM and Customer Loyalty in the Restaurant Space and What It Means for Marketers

Getting your CRM and customer loyalty initiatives right is a crucial piece for all marketers, and especially for those in the restaurant industry. Loyalty360 talked to William Jenkins, vice president, Loyalty, at Epsilon, to learn more about this compelling topic. Domino’s and Epsilon will headline a session titled, “Creating Connections that Inspire Brand Loyalty,” at Loyalty360’s Customer Expo (Nov. 6-8, 2017) in Nashville. How would you characterize the current state of CRM and loyalty in the restaurant....