When large companies ($1 Billion +) focus on improving customer experience, a lift in revenues is seen through additional customer purchases, reduced churn and business from recommendations, according to a recent study. One critical way for companies to improve customer experience is to capture and adhere to customer’s permissions and preferences. In other words, develop a strategy around “Small Data” and leverage it to meet and exceed customer expectations.
So what is Small Data? In a newly released whitepaper, Realizing....