Customers overwhelmingly choose brands that match their personal values (87%) and avoid those that do not (71%), according to a Brand Engagement Survey from Gensler Research.
According to the survey, the most successful brand connections go even deeper, not only aligning with consumers’ individual values, but helping people feel their lives are more successful. Respondents ranked family, friends, and health among the top elements that define success for them.
Here are some key takeaways from the fascinating survey:
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