All brands want to be viewed as trustworthy. A new national survey from The Values Institute revealed its most trustworthy brands.
Amazon is America’s most trustworthy brand following by Marriott, Microsoft, Hilton, and Southwest Airlines. Hotels and electronics are the country’s most trusted brand categories, while auto insurers and mobile communications rank lowest on the public trust spectrum.
This first-ever national survey and peer review effort measures the trustworthiness of the nation’s largest brands in the....