Walmart Introduces Walmart+

Walmart says it is launching a new membership program Sept. 15 that brings together in-store and online benefits to save customers money with its Walmart+ program.

Membership will cost $98 a year, or $12.95 a month. It includes a 15-day free trial period, and Walmart+ can be used ar more than 4,700 stores, including 2,700 stores that offer same-day delivery. Members will receive unlimited free delivery from stores, fuel discounts and access to tools that the retailer makes shopping faster for families.

“We are a company committed to meeting our customers’ needs,” says Janey Whiteside, chief customer officer at Walmart. “We’ve designed this program as the ultimate life hack for them. Walmart+ will bring together a comprehensive set of benefits where we see the greatest needs from our customers and where our scale can bring solutions at an unprecedented value.”

The initial list of Walmart+ benefits include:

  • Unlimited free delivery on more than 160,000 in-store items from tech and toys to household essentials and groceries. This service was previously known as Delivery Unlimited – a subscription service that allows customers to place an unlimited number of deliveries for a low, flat yearly or monthly fee. Current subscribers will automatically become Walmart+ members.

  • Scan & Go: using a feature in the Walmart app, customers can scan their items as they shop and pay using Walmart Pay for a touch-free payment experience.

  • Fuel discounts: customers can fill up and save up to 5 cents a gallon at nearly 2,000 Walmart, Murphy USA and Murphy Express fuel stations. Sam’s Club fuel stations will soon be added to this lineup.

The benefits come in addition to the retailer’s existing customer offerings like Walmart’s free curbside pickup, NextDay delivery and two-day delivery. Walmart will continue to have delivery options with a per-delivery transaction fee so customers can choose the service that’s best for them.

“Life feels more complicated than ever,” says Whiteside. “Walmart+ is designed to make it easier, giving customers an option to not have to sacrifice on cost or convenience. We know shopping should fit customers’ needs, not the other way around.”

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