While consumer shopping habits have been tossed upside down by the changes that have taken place during the first half of 2020, the shift has also opened up some opportunities for retailers who have embraced contactless and mobile ordering as a way of doing business moving forward.
But with any degree of change in developing customer loyalty and engagement, there is always a learning curve and some missteps to rolling out ways for brands to stay top-of-mind with consumers, even when those shoppers may not have stepped foot in a bricks....