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Walgreens announced a new suite of capabilities to offer brands even more ways to connect with its customers, including new offerings and expanding areas where brands can leverage Walgreens uniquely scaled first-party data to drive return on investment. This increase in investment to develop additional capabilities advances Walgreens media focus and builds upon the launch of Walgreens Advertising Group (wag) in winter 2020.
Walgreens Advertising Group capability expansion goes beyond the digital and programmatic realm and into advanced....
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