The retailer is launching the my-Waitrose card in partnership with direct marketing agency Kitcatt Nohr Digitas.
The scheme builds on the supermarket’s myWaitrose online members club, introduced two years ago, and is the result of research carried out among thousands of customers to understand how they wanted to be rewarded.
This week, it will send out the card to myWaitrose members and Waitrose customers on the John Lewis Partnership Card database. Other consumers will be able to sign up online or in stores. The launch is being....