Marketing first revealed John Lewis was to trialling a reward scheme last year.The brand offered a select group of customers a nursery service ahead of a full launch in the second half of 2013.
The nationwide "my John Lewis" reward programme is designed to give customers benefits and rewards that are tailored to their interests.
Customers will be able to use a "my John Lewis" card in both shops and online. Rewards include free tea and cake every month, regular prize draws and invites to exclusive local events.
John Lewis has long....