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Vera Bradley Targets Customer Insights with New Partnership

Vera Bradley wants an unforgettable customer experience.

As a result, Vera Bradley has partnered with ShopperTrak, a leading global provider of consumer behavior insights and location-based analytics. As a leading designer of women’s handbags and accessories, luggage and travel items, eyewear, stationery and gifts, Vera Bradley has implemented ShopperTrak’s Perimeter Analytics solution at each of its new U.S. stores this year, with plans to roll out the service across all corporate stores in the coming year.

“Finding a vendor who could provide data and insights with integrity was key,” Sara Lauer, Director of Multichannel Sales Operations at Vera Bradley, said in a release. “With ShopperTrak, we’re able to better understand how to serve our customers and provide them with the absolute best in-store experience possible. This must all be done while staying true to our brand–everything we do is to better serve her and be a girl’s best friend.”

Vera Bradley plans to use ShopperTrak Perimeter Analytics for a variety of purposes, including predicting its labor model, understanding peak times for stores, and creating a reliable, global platform for consistent data reporting.

“Not only will ShopperTrak’s services allow us to provide top-notch service to our customers, but we’ll gain insights to improve our effectiveness,” Karen Peters, Executive Vice President of Retail & Wholesale Sales, said.

ShopperTrak is the leading global provider of location-based analytics, offering insights into consumer behavior to improve profitability and effectiveness. ShopperTrak customers gain insights through the use of Perimeter, Interior and Performance Analytics to better understand their customers, enabling them to enhance the shopping experience to increase traffic, conversion and transaction size.

“We’re excited to be the key provider of consumer behavior insights for such a high profile, well-respected retailer as Vera Bradley,” Russell Evans, vice president of global marketing at ShopperTrak, said. “Our agreement with Vera Bradley is another excellent example of ShopperTrak’s continued commitment to deliver sophisticated location-based analytics to help customers increase traffic, conversion and average transaction size.”

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