For Americans, you’d be hard pressed to find a consumer who’s never come across those little gold ellipses on products bearing the words Made in China. For Chinese automobile owners, they are now shopping beyond borders for a figurative “sticker swap.”
Chinese auto manufacturers produce some of the most inexpensive cars on the road, and consumers countrywide are now looking to break ties with domestic brands.
According to a new report from The Boston Consulting Group (BCG) titled, The Battle for Automotive Brand....