Strategy and execution must be aligned for loyalty programs to achieve optimal results, but not all companies are equally committed to both these ideologies.
For loyalty programs to be successful, three key elements need to be in place:
They must be championed from the top down and be integrated into the culture of an organization.
Execution is critical. Having alignment across the organization to deliver the appropriate customer experience in all channels, including partners and vendors, is critical.
It’s not about the....