Digital and mobile customer engagement has long been a driving force for customer loyalty at Starbucks. The company has invested in these critical pieces of the customer loyalty puzzle for many years now and CEO Kevin Johnson is confident that the company stands on firm footing in those departments.
During the company’s third-quarter earnings conference call on July 27, Johnson talked about what he believes are the two “critical, transformative elements” required for any brick-and-mortar retailer to survive, let alone....