Brands should be using proprietary data sources to enhance the online customer experience, according to a new report from Monetate, a leading provider of multichannel personalization and testing for brands worldwide.
Consider that the global Ecommerce Quarterly report (EQ2 2015) reveals that U.S. conversion rates, average order value (AOV), and revenue per session all registered quarter-over-quarter and year-over-year improvements–a trend toward recovery compared to Q1 2015 when there were steady declines across these key....