Dunkin’ Donuts Recruits the New York Giants to Win Customer Loyalty
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Dunkin’ Donuts is committed to offering an exceptional and unique customer experience, and it aims to prove it. In fact, as the 2015 NFL season officially began Sept. 10, America’s leading purveyor of coffee and baked goods has enlisted the help of a few NFL superstars to demonstrate the lengths it will actually go to win brand loyalty. The new initiative is called “DD Camp Commitment.” It’s a new digital campaign that takes a whimsical approach to showcase the dedication behind getting every cup of coffee....

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