For Troy Land, VP of Emerging Commerce at FIS, the goal is simple and straightforward: Use enhanced analytics to drive more targeted merchant offers.
FIS, the world’s largest provider of banking and payments technology, recently announced the FIS Active Analytics suite. The FIS Active Analytics suite is a full set of analytic solutions that allow financial institutions to tap into new revenue streams through more precise customer segmentation and optimized pricing, as well as improve marketing and cross-selling opportunities by....