CRM, CX, and personalization are some of the ways marketers can better understand their customers and drive brand loyalty. The Buffalo Sabres want to understand their fans better and, as a result, recently launched a loyalty program called Sabres Fan Advantage.
The program is the third phase in a complete marketing overhaul, according to Scott Miner, the team’s Director of Information Technologies.
“It is very important to use all of this feedback productively, and we feel that we can continue to make this program a unique....