Nordstrom’s customer strategy stresses the important of a superior customer experience.
During the company’s Nov. 13 third-quarter financial results conference call, Blake Nordstrom, President of Nordstrom, focused on the company’s CX strategy as a key point of differentiation toward a goal of brand loyalty.
“For the past several quarters, we’ve communicated that we are focused on a customer strategy which we think is critical to our business in delivering a superior customer experience,” Blake....