Uber’s Alcohol Delivery Drizly Debuts New Brand Direction

Uber’s Drizly company announced its new brand direction designed to help people savor life's moments. With this brand evolution, the alcohol e-commerce shop has built upon its expertise in on-demand delivery to become the go-to shopping destination for all occasions.

Drizly is signaling its expansion from an on-demand-only player with delivery in "under 60 minutes," to a tailored e-commerce shopping destination focused on helping customers find the best drink for the moment. As the brand embarks on this next chapter, Drizly and Uber will continue to partner on integrating Drizly's selection into the Uber Eats app to provide consumers instant access to local commerce.

"After building the infrastructure for alcohol e-commerce and paving the way for on-demand delivery at scale, this next phase for Drizly is all about building a tailored shopping experience to help customers find the best drinks for these moments – whether it's a bottle for an impromptu date night at home or sending a gift across the country to mark a special occasion," says Cory Rellas, Drizly CEO.

As part of this brand evolution, Drizly is rolling out a redesigned product experience, with ongoing updates slated in the coming months to better serve all its customer's life moments, including a new guided shopping experience, newly launched shipping capabilities, and expanded concierge services and corporate gift sets.
In addition, the company is launching a new brand campaign across a mix of channels, a reimagined visual identity, and a new logo.

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