Social media has created a whole new method of customer interaction. While many companies have attempted to hide their heads in the sand, there is no denying that the public is ready to engage with brands online. A recent study by the Pew Research Center found that more than 65 percent of all adult web users are on social networking sites – equating to 50 percent of the total US population.
Whether a customer experience may be positive or negative, companies can leverage online interaction to create a loyal online fan base. ....