In a recent webinar, search marketing and social media experts from Covario and Dell addressed a number of key issues and best practices relative to enterprise brand engagement with their customers through social media platforms.
A highlight of the session included two live polls of the digital marketing participants from around the country, who responded that “driving sales” is the No. 1 goal of their social media programs; and that social media programs in their respective organizations are primarily funded through a &ldquo....