When Sue Smolenski started working at True Value three years ago as its Director of Loyalty, CRM and Mobile Strategy, the company’s loyalty program was siloed and not leveraged or integrated.
During her Tuesday session titled, “Using Data Analytics to Move Customer Loyalty to Enterprise-wide Success,” at the 8th annual Loyalty Expo presented by Loyalty360 – The Loyalty Marketers’ Association, Smolenski shared a story with attendees that occurred shortly after she started at True Value.
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