Walgreens has a powerful loyalty program, Balance Rewards, which has a membership hovering around 130 million.
Reaching that lofty status, from a membership perspective, didn’t happen over night.
Mindy Heintskill, Senior Director of Loyalty and Vendor Collaboration, Walgreens told attendees during her Tuesday session, “Driving Customer Engagement and Sales Growth through Personalized Marketing,” at the 8th annual Loyalty Expo presented by Loyalty360 – The Loyalty Marketers’ Association, that....