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Personalized and 1-to-1 marketing is fundamental for customer engagement success today. The days of casting wide nets of generic offers and promotions to acquire large customer segments are long gone. Attracting and retaining customer loyalty now requires a personalized approach that targets the uniqueness of each consumer, which is presenting a big challenge for many marketers.
Many still consider printing a customer’s name in a mailer or populating a customer’s loyalty balance in an email statement to be an acceptable level of personalization. These efforts may be a start, but they certainly do not go far enough.
Today, advanced marketing technologies and innovative data analytics are allowing marketers to take a truly next generational approach to sophisticated personalization. It is now possible to use the right channel, to target the right customer, with the right offer, at the right time. This will not only drive increased loyalty among existing customers, but it can also help re-engage lapsed customers as well. An upcoming Loyalty360 webinar presented by emnos will show marketers exactly how this is done.
On Sept. 17, 2015 at 1 p.m. EDT, Loyalty360 will host a webinar titled, “Let’s Get Personal: Taking Your 1:1 Marketing from Simple to Sophisticated,” which will be presented by emnos.
This webinar will detail:
How to design a sophisticated personalized marketing program for customers and organizations
How to transform basic marketing messages into relevant, meaningful communications
The framework for establishing a mutually beneficial program for retailers and their suppliers
A walk through of successful client examples and the lessons learned
The featured webinar speakers will be: Sara Swenson, emnos USA Manager of Analytics, who has more than 15 years of experience using customer purchase data and data-driven loyalty marketing strategies to drive results for multiple U.S. retailers; and Erin Magnuson, emnos USA Senior Consultant, who manages a team of consultants to deliver strategic and personalized marketing initiatives.
“The future of effective customer engagement relies on leveraging personalized, relevant, and meaningful experiences at every turn,” said Mark Johnson, CEO & CMO of Loyalty360 – The Loyalty Marketers’ Association. “This webinar will show brands how to deliver the level of personalization that customers everywhere now expect.”
Marketers are invited to join Loyalty360 and emnos on Sept. 17, 2015 at 1 p.m. EDT to learn the key steps in creating sophisticated and personalized marketing campaigns. To register for this webinar and for more information, visit:http://loyalty360.org/conferences/event/lets-get-personal-taking-your-11-marketing-from-simple-to-sophisticated
Loyalty360 is an unbiased, market driven, voice of the customer-focused clearinghouse and think-tank committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visitloyalty360.org.
emnos is a pioneer in analyzing customer data and interpreting what it reveals about customer behavior. Some of the world’s top retailers and suppliers choose emnos for its unmatched ability and expertise in mining and decoding billions of retail transactions and interactions. The insights revealed by this data impact marketing, merchandising, and pricing and promotional decision-making on a daily basis and can be used to deliver tangible business growth. Operating throughout Europe and in the USA, emnos is part of Loyalty Partner, a subsidiary of American Express. To learn more about emnos and its unique offering of strategic planning, retail data analytics and insight solutions, visit emnos.com.
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