The start up and ongoing costs can be imposing when revenues are down, and fixed costs are not adjustable. As SMB’s price sensitivity increases, the financial institutions that serve them are growing more and more susceptible of losing their most profitable customers to competitors who launch aggressive acquisition campaigns. Now, more than ever, loyalty to the SMB is of critical importance.
Austin, TX-based Renovatix Solutions is solving the problem on both fronts with an innovative approach. Through a platform of leading software as a service (SaaS) based applications, a Financial Institution (FI) can brand an entire marketplace of world class branded SaaS applications ranging from VOIP, CRM, accounting, web services and many others, to SMB’s that need these services to start or manage their business. The applications from the developers of Google, Citrix, Media Wiki, Movable Type, Ratepoint and dozens of others, are offered as monthly subscriptions and provisioned to a user?s account for both purchase and usage. With a single sign-on to their account, the SMB can literally access the applications they need to manage their business more cost effectively, and from any computer in the world.
The value to the FI results from offering these services, but more importantly, how frequently their merchants will visit to obtain them. The Renovatix platform provides the marketplace owner the capability to select the applications they want to offer, and brand the entire marketplace as their own solution, often aligning perfectly with existing services and messaging. This allows the FI to maintain a tighter relationship with the SMB by being a central repository for their daily business applications and the ability to create targeted communications opportunities that deliver ever-changing marketing campaigns and thought leadership from their management.