Toys"R"Us unveiled plans for Geoffrey's World Tour, the brand's first 360-degree global marketing campaign. The new campaign will follow Toys"R"Us mascot Geoffrey the GiraffeTM as he embarks on a world tour beginning at the Toys"R"Us global flagship in the U.S.A., followed by visits to stores around the world.
Each stop on Geoffrey's World Tour will be hosted by a local Toys"R"Us child ambassador and feature in-store, e-commerce and social media activations, including a....