Please enter your username or the email address associated with the account so we can help you reset your password.
Most customer loyalty programs or strategies are designed to appeal to various segments. After all, a 40-year-old accountant may not have a similar buying habit as that of a 19-year-old sophomore in college.
The statistics certainly back up the fact that age segmentation when it comes to customer loyalty and engagement can often be a tricky dance to pull off.
“Consumers aged 18 to 24-years-old are both the least likely age group to sign up for loyalty programs and also the most engaged members once they join,” says Charlie....
This article is Loyalty360 Subscriber-only content; please log in to read. Not a subscriber? Don't worry, it's easy to sign up! Click below to read this article and access other complimentary Loyalty360 content.
This content can be viewed with a complimentary Loyalty360 subscription. For access to even more content and association benefits, view Loyalty360 membership levels here
Thank you for signing up, please check your email for more information.