Most customer loyalty programs or strategies are designed to appeal to various segments. After all, a 40-year-old accountant may not have a similar buying habit as that of a 19-year-old sophomore in college. The statistics certainly back up the fact that age segmentation when it comes to customer loyalty and engagement can often be a tricky dance to pull off. “Consumers aged 18 to 24-years-old are both the least likely age group to sign up for loyalty programs and also the most engaged members once they join,” says Charlie....

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