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Ready to get rewarded? For fans of American Eagle Outfitters, which includes the American Eagle and Aerie brands, good news arrived this week in the form of a re-launched loyalty program. The brand’s previous loyalty program, AEO Connected, is now Real Rewards.
Loyalty360 had the chance to catch up with Chad Nikola, Director – Customer Retention, for AEO Inc. to learn more about the program re-launch, how Real Rewards by American Eagle & Aerie came to be, what makes the program unique, and where the AEO team sees the program headed going forward.
Can you give us a brief overview of AEO and your role with the company?
AEO Inc. is a leading global specialty retailer offering high quality, on-trend clothing, accessories, and personal care products at affordable prices under its American Eagle and Aerie brands.
AE is jeans, clothing and accessories designed to enable self-expression and empowers customers to celebrate their individuality. AE has broadened its leadership in jeans by producing innovative fabric with options for all styles and fits for all at a value. The brand’s #AExME platform celebrates freedom, individuality, and self-expression.
Aerie is a lifestyle brand offering intimates, apparel, activewear and swim collections. With the #AerieREAL™ movement, Aerie celebrates its community by advocating for body positivity and the empowerment of all women. The brand believes in inspiring customers to love their real selves, inside and out.
In my role, I oversee AE and Aerie brand customer retention, which includes our loyalty program, credit portfolio and all CRM related activities. My team is focused on understanding our customer’s wants and needs to continually evolve our program to exceed our customers’ expectations. As of late, we have been focused on re-imagining the AEOConnected loyalty program into the new Real Rewards by American Eagle & Aerie loyalty program.
This week, AEO is re-launching its customer loyalty program. Can you give us a brief overview of the program redesign and how will the new loyalty program work?
With our new and improved loyalty program, Real Rewards by American Eagle & Aerie, members can earn fast, flexible rewards they can use on whatever they want, plus additional perks just for shopping.
AEO Connected members will get to keep their points from that program and carry them over into Real Rewards. Customers now have the opportunity to unlock even more rewards even faster!
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