Topgolf Names Lyft Official Rideshare Partner

Topgolf, the widely popular high tech driving range and sports bar, announced last week that Lyft, the fastest growing rideshare company in the United States, will be its official rideshare partner at all of its 38 locations. The move highlights customer experience for both brands, which are growing exponentially.

With consumers continuing to turn towards ridesharing brands for safety, convenience, and savings, brands like Lyft are experiencing continued success.

Rodney Ferrell, VP of Global Partnerships with Topgolf, discussed what spurred the partnership.

“Throughout the years, the popularity of ridesharing has grown among our Guests who are looking for hassle-free transportation where they don’t have to worry about parking. They can easily carpool with their friends (or new friends) going to Topgolf and can feel like a VIP getting dropped off and picked up right at the entrance. We became interested in a partnership with Lyft because it made sense to have a designated pickup/drop-off area for these Guests and also to help ensure that our Guests have convenient, reliable transportation ready within minutes.”

Lyft’s values, which highlight customer experience, along with the fast growing nature of the brand, were what piqued the interest of Topgolf.

“Topgolf shares similar Core Values as Lyft. Topgolf is “Everyone’s Game,” and Lyft is known for offering an inclusive, friendly and welcoming experience for its riders. Topgolf and Lyft are also the fastest-growing companies in our respective industries, and we are constantly focused on innovation and creating more value for our stakeholders.”

For some, they may ask what makes the partnership unique on the marketplace. What’s the difference between a customer independently ordering a Lyft to Topgolf then ordering a Lyft to go home?

“The partnership offers the visibility and convenience of designated drop-off and pick-up spots, as well as special offers. These offers include discounted rides to new users who download the Lyft app. New users can enter the code “TOPGOLF” and they will receive $5 off of their first two rides.”

The established pick-up and drop-off spots creates a sense of security for consumers while also allowing for easy recognition of the vehicles.

With Lyft being available in 95 percent of the United States, the brand has already established itself across multiple industries in the name of customer experience. For example, earlier this year, they announced their partnership with CVS and Walgreens to get Blue Cross patients to pharmacies.

Brands can no longer take a one dimensional approach to their business model. With users demanding an extreme ease in experience from start to finish, brands who factor in getting to and from the experience are already ahead of the curve.

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