Wayfair, a U.S.-based ecommerce company that sells furniture, luggage, toys, and pet items, owes much of its considerable success to the ways its customers interact with its site, which drives brand loyalty.
Total net revenue for the first quarter was $424.4 million, a whopping 52.3% increase compared to the same quarter in 2014. The company’s five home brands include Wayfair.com, Joss & Main, All Modern, Birch Lane, and DwellStudio
“The way the consumer engages and interacts with our site is critical to getting both....