Giving a great customer experience means a lot more than just a friendly smile from a clerk behind a counter. Since consumers now have more buying power, more access to information, and more choice than ever before, brands must take customer experiences to an entirely new level. This can mean employing personally meaningful customer engagement tactics, offering relevant and targeted promotions, or even the chance at life altering exclusive customer experiences.
However, if the brand in question is 7-Eleven, the solution might be to offer....